Purina Pro Plan LiveClear was voted Product of the Year 2021. The innovative formula wins in cat care category as first-and-only food that reduces the major allergen in cat hair and dander.
Purina Pro Plan LiveClear was voted Product of the Year 2021. The innovative formula wins in cat care category as first-and-only food that reduces the major allergen in cat hair and dander.
As featured on
ST. LOUIS, Feb. 18, 2021 /PRNewswire/ -- Today, Pro Plan LiveClear announced its win as Product of the Year for 2021, receiving top honors in the cat care category. Product of the Year is the largest consumer-voted award for product innovation, chosen by 40,000 American shoppers in a national survey conducted by Kantar, a global leader in consumer research. Praised for its innovation in the pet food space, Pro Plan LiveClear is a breakthrough formula for cats that reduces the major allergen in cat hair and dander. It is the culmination of more than a decade of Purina research dedicated to finding a safe, effective way to address a problem that impacts countless cat-owning households worldwide.
