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Mark the calendars and prepare to shop Monroe City businesses on August 14 for the city-wide Customer Appreciation Day. Customers will be able to enjoy discounts at several store locations throughout the town. Each business participating will be offering special discounts for customers from 9 a.m. - 5 p.m.

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Stores participating in the Customer Appreciation Day, along with the discounts being offered can be found in the ad featured in today’s edition of The Lake Gazette on page 10. Don’t miss out on special savings as businesses reward their customers.

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When you shop at independent or local-to-you businesses, more money is kept within your community because local businesses often use or buy from local service providers, farms, and companies. Buying locally helps grow other businesses as well as your region’s tax base.

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Think independent businesses when you think of shopping local. The Covid-19 Pandemic has caused struggle to businesses and families across the nation, including Monroe City. Boutique or consignment clothing stores, butchers, gift shops, hardware stores, salons, restaurants, and sports and hunting equipment stores are just a few examples of owner-run businesses where you can find great gifts and make purchases to meet the needs of households.

Where do dollars go when spent? According to American Independent Business Alliance (AIBA), there is something called the “Multiplier Effect” that doesn’t get mentioned enough in the Shop Local movement.

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The multiplier effect is the boost to your local economy that results from locally-owned independent businesses, owners, and employees spending business revenue within the region. In a number of studies illustrated on AIBA’s site, a proven 48 percent return to the community occurs when money is spent locally, versus a 13.6 percent return when shopping chain retail.

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