Contrary to popular belief, Grandparents’ Day wasn’t another holiday created by greeting card companies. In fact, it seeks to promote values and meaning.
In 1973, Marian McQuade, a West Virginia housewife with 40 grandchildren, began campaigning for a holiday for grandparents and lonely elderly in nursing homes. She wanted to honor seniors and encourage grandchildren to learn from their living ancestors. The notion gained momentum and eventually, President Jimmy Carter signed the proclamation in 1978, making the first Sunday after Labor Day National Grandparents’ Day. The holiday is observed in September to signify the “autumn years” of life.